Our Policies & FAQ
Account Setup & Getting Started
Online Intake Form and Contract
New customers complete an online intake form to set up their billing account with Design Formare Inc.
A one-time contract must be reviewed and electronically signed.
Customers have the following payment options for most project requests:
a. Pay in full.
b. Pay 50% down on their project and 50% upon project completion.
c. Purchase a pre-paid hourly retainer – includes rate discount.
d. By the hour at full rate.
Invoice and Payment
If the customer chooses to pay in full or make a 50% down payment, an invoice will be sent through our online billing system (QuickBooks Online).
Payment can be made via any major credit card, via Bank ACH or a mailed paper check made out to Design Formare Inc.
If a customer opts to pay by paper check, their project start date may be delayed until the check clears.
If a customer purchases a pre-paid retainer, the amount will be credited to their account. As work is done against the retainer, we log the date, a description of the task/s performed, and the time spent. All requests are subject to our 15-minute minimum.
An invoice with detailed work itemization will be sent on the 1st of each month.
The customer’s retainer credit will be applied toward the balance of the invoice.
The customer will receive a copy of the invoice and a note indicating the remaining available retainer funds and the amount of time that equates to. Customers can purchase a new retainer at any time or switch to the full hourly rate. We will instantly invoice for a new 5-hour retainer when the current retainer is depleted, however, the client may reject a new retainer and opt to switch to regular hourly at any time or put a pause on any current projects.
Full Hourly Rate:
If the customer chooses to work at the full hourly rate, they will receive their invoices on the 1st of each month. Payment is due by the 15th of the month. For one-off projects, invoices will be sent as soon as the requested work is completed, with payment due within 15 days of invoice receipt
Payment, Fees, & Refunds Policy
A 50% payment is required upfront before any estimated project begins. Customers who choose to pay in full upfront will receive a 20% discount. Invoices are sent automatically via email through our online billing system (QuickBooks Online).
All monetary transactions are conducted in US dollars.
Design Formare Inc. reserves the right to change prices at any time.
Customers who purchase a retainer package should be aware that there is a 20% refund fee on any unused retainer funds if they decide to cash out.
Retainers do not expire; however, they must be used within 1 year of the purchase date.
Monthly Invoices and Late Payment:
Monthly invoices are sent out on the 1st of every month, with a payment due date of the 15th.
A late charge of 1% per month on the current balance due will apply if payment is more than 30 days late. Design Formare Inc. reserves the right to refuse additional service requests if the customer’s account is overdue. Accounts that are more than 180 days late will be sent to collections.
In case of collection, the client agrees to cover all fees, including attorney’s fees and court costs.
Third-Party Software and Services:
Third-party software purchased and/or installed on the client’s account is non-refundable and without warranty by Design Formare Inc.
Work or services performed under a retainer or hourly agreement are non-refundable unless it was not performed according to the client’s clearly communicated specifications. Mistakes made by Design Formare Inc. are not billed to the client.
Cancellation and Refunds:
If Design Formare Inc. cancels a service due to a violation, there will be no refund.
Refunds will be considered if the cancellation is not the fault of the client, as determined by Design Formare Inc.
Website Insurance Coverage Subscription:
Customers subscribed to the monthly Website Insurance Coverage will have their credit card on file billed on a regular schedule, as agreed upon initially.
To cancel insurance coverage, customers must contact Design Formare Inc. at least 3 business days prior to the next billing. Cancellation requests can be submitted via email or phone.
Design Formare Inc. is committed to providing high-quality services and professional customer support to its clients.
To ensure the smooth functioning of your website, the company offers 3-months of Website Insurance coverage upon the launch of your website.
The purpose of this insurance is to ensure that the client’s new website remains up-to-date and functions correctly during the initial months of operation.
Client Responsibility for Testing:
Clients are responsible for regularly testing the functionality of their website, email, and any other products or services to ensure they are operating as desired, unless you specifically have Design Formare Inc handling your ongoing website maintenance needs.
If clients discover any problems or errors related to their website or services provided by Design Formare Inc., it is important to report these issues promptly to the company via text message or phone. Email is also an option, however not in the case of an urgent emergency. Reporting problems allows Design Formare Inc. to take appropriate action to address and resolve the issues.
Limitations and Disclaimers:
Design Formare Inc. cannot be held responsible for any perceived loss of revenue under any circumstances.
Any content changes resulting from a client’s error or problems related to third-party vendors or technology (e.g., hosting servers, browser software) may result in additional charges.
The client must acknowledge that there may be factors beyond our control that can impact the functionality of websites and services, such as DNS attacks and other technical issues with your web hosting company.
Clients should be proactive in monitoring and reporting any issues with their websites or services to Design Formare Inc. This policy sets clear expectations for client responsibilities and the limitations of the company’s liability in certain situations.
Ownership of Domains & Websites
Upon final payment is received, ownership of the commissioned website is transferred to the client. The client retains full rights to use the commissioned website for promoting their company or organization, irrespective of whether they opt to engage in further services with Design Formare, Inc.
Website domain names are acquired through lease agreements with domain name registration companies such as GoDaddy and Namecheap. When Design Formare, Inc. registers a domain name for a client, the registration is exclusively in the client’s name. Once any outstanding fees have been settled, the client gains the authority to use the domain name, even if they decide not to continue their association with Design Formare, Inc. It is the client’s responsibility to manage domain name renewals and associated fees. Should the client prefer Design Formare, Inc. to handle domain name renewals on their behalf, hourly or retainer fees will be applicable.
Clients are strongly advised to diligently monitor the renewal date of their registered domain names and confirm that the renewal process is successfully completed. Design Formare, Inc. cannot be held liable for expired domain names or domains mistakenly renewed due to fraudulent activities. If there are any doubts regarding the legitimacy of the renewal process, we encourage clients to seek clarification from us or contact their domain registration company for verification. Your peace of mind is our priority.
Ownership & Copyrights
Design Formare Inc. cannot be held accountable for any intellectual property infringements on behalf of clients. It is imperative that the client either possesses ownership of this content or has obtained explicit written permission for its use. Each client is obligated to ensure that their design and content do not infringe upon any trademark, service mark, or copyright. Additionally, we cannot assume responsibility for the submitted content. We advise against sending irreplaceable photos or documents or content that must be returned. We also advise against supplying any content that has been copied or downloaded from the internet without a proper license.
In cases where paid stock images, videos or typefaces are supplied for use in a project, please note they are licensed exclusively for that specific project. Any images procured on your behalf using Design Formare Inc. credits will be provided to you as a courtesy, should you wish to utilize them for other purposes. Design Formare may at times utilize content that is free, but only if specifically allowed for commercial use.
Search Engine Guarantee
While every client would like high rankings for their website on search engines for specific keywords, it is crucial to acknowledge that search engine results are influenced by a myriad of constantly evolving factors, paid placements, third-party search engines, and the level and quality of competition on the World Wide Web.
Design Formare Inc. commits to implementing certain search-engine friendly techniques in the creation of each custom website. These techniques include incorporating keywords in H1 titles, in page slugs, in meta descriptions, and providing alternate text for images that are non-decorative.
Any subsequent or additional SEO enhancements beyond these basics will be subject to standard hourly or retainer fees. Supplementary search engine optimization (SEO) services can be purchased for an extra charge, for things like a new landing page, event page or sales page. It is important to note that Design Formare Inc. cannot be held accountable for specific search engine ranking outcomes. SEO is a dynamic field, and rankings are sometimes influenced by the level of competition vying for sponsored spots on search engine results pages. However, doing basic SEO is always better than doing no SEO at all.
In cases where we believe that achieving a page one listing may not be feasible, we will communicate this possibility to you. This information will empower you to make an informed decision regarding the continuation of SEO services. Our goal is to provide transparency and assist you in making the best choices for your online presence. There may be a case where much of page one is filled up with sponsored listings for a hot search topic.
Third Party Vendors
Third-party vendors, including hosting companies and plugin providers, may have distinct terms of service agreements that apply to their products or services. It is important to understand that Design Formare Inc. cannot assume liability for any disputes or issues that may arise in relation to these third-party vendors.
Additionally, Design Formare Inc. cannot be held accountable for any deficiencies in functionality or any other aspects of third-party services. Clients are encouraged to review and adhere to the terms of service provided by third-party vendors and seek resolution directly with them in the event of any concerns or disputes. We are committed to providing support and guidance within our scope of services but cannot mediate or control third-party agreements or interactions.
Cancellation of Services
If a client decides to discontinue their engagement with Design Formare Inc. during a project, the client will be responsible for the cost of the work that has already been completed. The extent of this financial responsibility will be determined by the amount of work completed at the time of cancellation. This may result in various scenarios, including:
Full Refund: If minimal work has been performed, the client may be eligible for a full refund.
Partial Refund: If substantial work has been completed, a partial refund may be granted based on the remaining work yet to be finished.
No Refund: In cases where the project is near completion or fully completed, no refund may be issued, except in instances where the reason for cancellation is attributable to Design Formare Inc. not having fulfilled the terms of our agreement.
Additional Fees: If the cost of the completed work exceeds the initial payment made by the client, additional fees may be required to cover the outstanding balance.
To ensure a smooth and fair process, clients wishing to terminate any services must make a written request for cancellation. This policy is designed to protect clients from unintended service interruptions and to establish clear guidelines for the resolution of such situations.
Abuse of Services Offered / Right To Refuse Service
Design Formare Inc. upholds a commitment to maintaining a respectful and safe environment for all clients. We expect all clients to adhere to the Terms and Conditions outlined here and in our contract. Clients engaging in abusive behavior or failing to comply with project guidelines and support communication standards will face immediate termination of services without a refund. Design Formare Inc. has a zero-tolerance policy for abusive, offensive, or threatening language or behavior, whether conveyed through email, phone, in-person interactions, or any other medium.
Clients are strictly prohibited from using Design Formare Inc. services to post, publish, or transmit any unlawful or objectionable content, including threats, obscenity, pornography, profanity, or any activity that could lead to criminal charges, civil liability, or violations of local, state, national, or international laws. Additionally, clients may not transmit viruses or engage in any actions that impede or restrict others from using the Internet.
The transmission, reproduction, or exploitation of information, software, or materials obtained through Design Formare Inc. for commercial purposes, unless expressly permitted by the provider of such content, is prohibited. While Design Formare Inc. is not obligated to monitor the service continuously, clients agree that we have the right to monitor the service and disclose any necessary information to comply with legal obligations, government requests, ensure proper operation, or protect our interests and users. We reserve the right to refuse service without notice or remove any content at our sole discretion.
Legal Matters: If a client or Design Formare Inc. determines it necessary to pursue legal action or resolve disputes through the legal system, Design Formare Inc. will immediately suspend all services, communications, and transactions with the client until the case reaches a resolution. Design Formare Inc. cannot be held responsible for presumed lost profits, work interruptions, or email communications during this period. This policy also applies if a client threatens or implies the intent to involve the legal system. We will not provide ANY services to a client under threat of legal action or a lawsuit.
Changes to Policy Terms
Design Formare Inc. reserves the right to modify, delete, or append to this list of policies at any time and without prior notice.
Is it possible to create a logo using my concept or sketch?
Absolutely! If you already have a clear vision of your logo, it can help expedite the design process and result in a more cost-effective solution.
Our Logo Design Process and Average Timeline:
Typically, our logo design process spans approximately 2 to 3 weeks. Here’s a breakdown of the various phases involved:
1. Concepting (1-2 weeks): This phase initiates with a brainstorming session, often conducted via phone or virtual communication, to better understand your vision and requirements. We explore different typefaces and symbols to create initial concepts. If you already have a specific idea or sketch in mind, this phase can be expedited to as little as 1 week.
2. Revisions (1 week): Once you’ve selected a concept, the revision phase commences. During this stage, we fine-tune the design based on your feedback. We also explore color palettes, unless you have already specified your preferred colors.
3. Finalization (1-2 days): In the finalization phase, we prepare your logo for practical use. We provide you with logo files suitable for both print (AI, EPS, PSD, and HIGH RES CMYK JPG) and web (RGB PNG and JPG in various common sizes). Additionally, we provide you with a logo information sheet that includes details such as the fonts used, specific color codes (Pantone, CMYK, RGB, and HEX), and guidelines for presenting the logo on light and dark backgrounds. If you’ve opted for a branding package, this sheet may also contain information about styling other print and web design elements to maintain brand consistency.
Please note that the duration of each phase may vary depending on the complexity of your project and the number of revisions required. Our goal is to ensure that you receive a logo that aligns with your vision and brand identity.
What If You're Not Satisfied with the Logo Concepts?
Our aim is to ensure you’re thrilled with your logo design right from the outset, ideally within the first two rounds of the concepting phase. However, if you’re not pleased with any of the initial concepts, we follow these steps:
1. Second Brainstorming Call: In the event that none of the initial concepts meet your expectations, we’ll schedule a second brainstorming call. This allows us to discuss what didn’t align with your vision and helps us better understand your preferences.
2. Iterative Process: The logo design process is inherently iterative, and we acknowledge that it may require some back-and-forth to arrive at the perfect design that resonates with you.
3. Options After Second Round: If, after the second round, you still find none of the concepts appealing, you have two options:
4. Project Cancellation: You can opt to cancel the project. In this case, if you’ve paid the full project fee upfront, you will receive a 50% refund, with the down payment retained to cover our time and effort.
5. Third Round (Additional Hourly / Hourly Retainer Fees): Alternatively, you may choose to proceed with a third round of concepts. Please note that this is not a common occurrence and is typically only necessary if there has been a significant change in the direction of the logo design.
Our ultimate goal is to create a logo that you love, and we’re committed to working closely with you throughout the design process to achieve that goal.
Finalized Files: What to Expect
Upon the completion of your logo design, we provide you with a comprehensive set of file versions to ensure your logo can be used effectively in various contexts. These formats include:
1. Adobe Illustrator (.ai): This is the vector original of your logo with outlined text, suitable for professional printing and scaling without loss of quality.
2. Encapsulated PostScript (.eps): Another vector format ideal for high-quality printing and scalability.
3. Adobe Photoshop File (.psd): This layered PSD file offers flexibility for editing and customization, particularly in cases where someone may only have Photoshop to work with.
4. High-Resolution JPG in CMYK (.jpg): This format is suitable for professional print materials, such as brochures, posters, and business cards. It does however include a white / solid background. Backgrounds on JPG files cannot be transparent.
5. Transparent PNG (Various Sizes): We provide transparent PNG files in a range of sizes, from large (2000px) to smaller (200px), optimized for web usage with a clear background.
6. JPG (Various Sizes): JPG files in different dimensions, ranging from large (2000px) to smaller (200px), suitable for web applications.
Your logo will also be provided with the icon/symbol by itself in the various print and web formats. And if applicable, we can also supply a version of your logo that is in all white and/or all black. In some cases the symbol portion will be kept in color while all text is all white or all black, for the purpose of standing out on light, dark or busy backgrounds. These additional variations are available on request for an additional fee (hourly / hourly retainer).
If you require an additional single file format that is not listed above, please feel free to request it, and we will gladly provide it for you, at no extra cost.
Typeface Purchase and Licensing:
When we purchase typefaces for use in your logo design, it’s important to note that the cost associated with these typefaces is covered by us and is not passed along to you for reimbursement. These typefaces are licensed to us for the specific purpose of creating your logo and any coordinating collateral that you hire us to produce. We do our best to ensure that the typefaces we purchase are reasonably priced and accessible for our clients to repurchase easily as needed.
If you wish to use the same typefaces in other designs, whether you’re creating them yourself or working with another designer, it’s necessary for you to acquire a separate license for that usage.
In your finalized logo package, we provide a link or links to the typefaces that were purchased for your logo. This information is included in the logo information sheet.
However, if you choose to provide us with typefaces for use in your logo, please ensure that you possess a commercial license for these typefaces. We want to emphasize that we cannot assume legal responsibility if any issues arise from our use of unlicensed typefaces that were supplied by you. While we do inform our customers of the potential risks associated with using unlicensed typefaces, by instructing us to use them, you acknowledge and accept this risk.
Logo Ownership Rights:
Once the project balance has been paid in full, the rights to the finalized logo design and accompanying files are exclusively owned by you, the client. You have full ownership and control over the logo, allowing you to use it for your business or personal purposes as you see fit.
However, it’s important to note that any elements created during the logo concepting phase that were not incorporated into the finalized logo remain the property of Design Formare Inc. These unused elements (symbols/icons) are not transferred to the client and can be used by the designer for other purposes.
In accordance with the terms outlined in the contract, the designer also reserves the right to showcase the completed logo in their online portfolio and on social media platforms used for promoting their services. If you prefer that your logo not be displayed in these contexts, an additional fee may be charged to release this right. Nevertheless, many clients appreciate the exposure gained through the designer’s promotion of their work, as it serves as free advertising for their business or brand.
What are all the additional costs involved in a website build?
In addition to the expenses associated with website design and coding, there are several essential considerations:
Domain Name Registration ($10 – $40/year):
Securing a domain name, your web address, is a crucial step. Prices vary, but it’s an annual expense.
Private Domain Name Registration (free – $30/year):
For added privacy, you can opt for private domain registration to protect your personal information from being publicly accessible. Design Formare Inc highly recommends Namecheap.com for your domain and privacy registration needs. (please link namecheap.com)
Choosing the right domain name is crucial for your online presence. If you need assistance in selecting the perfect domain name, please don’t hesitate to reach out to us. We strongly recommend investing in Private Domain Name Registration to shield your personal information from public listings, which can result in unwanted calls from around the world.
Website Hosting ($60 – $1500/yr.):
Hosting your website on a server is a recurring monthly or annual cost. The price may vary based on your hosting provider and the resources you require. Design Formare Inc highly recommends Siteground Shared and Cloud Hosting options and we can help you decide on the perfect plan to meet your needs and budget. (please link to our affiliate url https://designformare.com/sitegroundhosting/
When it comes to website hosting, it’s essential to choose a plan that aligns with the requirements of your website. If you’re considering pre-purchasing hosting or already have a purchased plan, keep in mind that you might need to upgrade or switch providers to ensure your new website functions optimally.
SSL Certificate (varies, included with some hosts but can be up to $120/year):
An SSL Certificate is instrumental in securing online payments, logins, forms, and user data. It also contributes to higher search engine rankings due to the secure nature of HTTPS websites. Many hosting providers include SSL certificates for free, which are generally sufficient for most websites. However, some may charge a yearly fee for enhanced security options.
Is it possible for you to convert my self-designed layout into a WordPress-compatible format?
Certainly, we are open to working with pre-designed layouts that you or your designer have created. Our process typically involves a review of the design and any functionality specifications you provide to determine if it can be coded as-is or if any adjustments are needed.
Our goal is to ensure that your website not only matches your design closely but also maintains a high level of user-friendliness and optimal performance. Sometimes, there may be design elements or functionalities that are challenging to code or may require more extensive coding than recommended. In such cases, we will work closely with you to find practical solutions that align with your website’s goals and ensure a smooth user experience.
Please feel free to share your pre-designed layout with us, and we’ll be happy to assess it and discuss the best way to bring your vision to life in a user-friendly and functional manner. If you have any questions or specific requirements, don’t hesitate to reach out, and we’ll work together to achieve your website goals.
How long will it take for my website to be built?
The timeframe for website development varies based on several factors. The duration can range from a few weeks to several months, depending on the specific project. Several variables influence the project’s timeline, including:
Number of Pages: The more pages your website requires, the longer it may take to design and develop them all.
Complexity of Design: Elaborate and intricate designs may necessitate more time for development compared to simpler layouts.
Advanced Features: If your website demands advanced features or functionalities, such as e-commerce, user portals, or interactive elements, it can extend the project timeline.
Content Readiness: The availability and readiness of your content, including text, images, and multimedia, can impact the timeline. A delay in content delivery can stall progress.
Availability: The current workload and availability of the development team also play a role. It’s essential to consider their capacity and schedule.
Timely Feedback: Efficient communication and timely feedback between you and the development team are critical to keeping the project on schedule. Delays in decision-making or revisions can affect the timeline.
We work closely with our clients to establish realistic project timelines based on their unique requirements and circumstances. For a more accurate estimate of the timeline for your specific project, please reach out to us, and we will be happy to discuss your goals and provide a detailed project schedule.
I don't have any content yet. Can you still build my website?
While design is undoubtedly a crucial aspect of the web design process, it’s essential to emphasize that the MOST CRITICAL element is your website’s content. Your content holds paramount importance because it not only captures the attention of your audience but also plays a pivotal role in search engine optimization (SEO) and ultimately driving traffic to your website.
Structuring a website effectively without a clear understanding of the content flow can be challenging. Content informs the design, guiding how information is presented and how users navigate through your site. Furthermore, it significantly influences the user experience and engagement.
One common issue that can lead to delays in website project launches is the absence or incomplete status of content. To mitigate these delays and ensure a smooth development process, we have a policy of requiring at least preliminary content upfront. While it doesn’t need to be the final, polished copy, having comprehensive content at this stage is essential for us to create well-designed page layouts that align with your content strategy.
If you are in need of assistance in crafting compelling and effective content, please know that we also offer content creation services. Whether you require website copy, blog posts, product descriptions, or any other form of content, our team can collaborate with you to develop content that not only captures the attention of your audience but also helps you achieve your desired outcomes, whether it’s increased engagement, conversions, or brand visibility.
Our goal is to provide you with a comprehensive web development solution that includes both outstanding design and high-quality content. Feel free to reach out to us to discuss your content needs, and we’ll be more than happy to tailor our copywriting services to meet your specific requirements. Together, we can create a website that effectively conveys your message and resonates with your target audience.
My website is on SquareSpace or Wix. Do you support those platforms?
We appreciate your interest, but we specialize exclusively in working with the WordPress CMS (Content Management System). We have chosen to focus on WordPress because of its flexibility, scalability, and robust features, which make it an excellent choice for businesses and individuals looking to build a robust online presence.
We understand that there are other website building platforms, such as Squarespace, Wix, Weebly, and others, which offer ease of use and quick website setup. However, we have found that these platforms often come with limitations when it comes to customization, scalability, and the ability to support the long-term growth of a serious business venture.
It’s not uncommon for clients who initially start with these platforms to later seek to migrate to WordPress due to its greater flexibility and functionality. WordPress allows for more extensive customization, access to a wide range of plugins and themes, and the ability to tailor your website to your specific business needs, all with the flexibility to grow with your business.
WordPress comes in two flavors: WordPress.com and WordPress.org The WordPress.com version is hosted through WordPress and comes with some limitations. We typically work with the WordPress.org self-installed version that works with shared and cloud hosting plans, but if you opt for the WordPress.com version we support that as well.
What is Website Insurance Coverage and what does it include?
Website insurance is a monthly service that we provide to protect and maintain your WordPress website/s. We also offer coverage for your WordPress websites that were not specifically built by us.
Initial Coverage: After the successful launch of your WordPress website, you receive three months of coverage for free.
Optional Subscription: After the initial three-month period, you have the option to subscribe to ongoing coverage. This subscription helps protect your investment and ensures the continued health and security of your website.
- Daily Monitoring: The service monitors your website daily for available updates, including updates for WordPress itself, installed plugins, and theme security patches. Keeping these components up to date is crucial for website security.
- Plugin Maintenance: If any installed plugin becomes obsolete, ceases to function, or causes conflicts with other plugins or the site, the service will locate, install, and configure a suitable replacement. Please note that this coverage does not include fees for plugin licenses if they require updates.
- Backups: The service maintains daily database backups and bi-monthly complete backups. These backups are stored locally and in a secure cloud. You can request backup files at any time. Most hosting plans include backup service, however having a remote copy that is accessible can be very convenient in the event that your hosting company suffers a catastrophic event such as a cyber attack.
- Security Scanning: Routine and real-time security scans are performed on your website to detect suspicious activity, changes, and errors. Any issues identified are reported and addressed promptly.
- Hacking Recovery: In the unfortunate event of a hacking, the service will restore your site to the most recent backup. This includes cleanup, restoration with search engines, and removal from blacklists.
- Accidental Malfunction: If you or someone on your staff accidentally causes the website to malfunction, the service will restore it to the most recent backup.
Website insurance provides peace of mind and protects your valuable investment.
What is the website launch process and what happens after the launch?
The website launch process involves several crucial steps to ensure that your website is ready for public access and performs optimally. We follow a process where every website we build undergoes an initial “soft launch.” This soft launch is a preliminary release before the full public launch, and it serves several important purposes:
Final Testing & Quality Assurance:
Before launching, the website undergoes rigorous testing to identify and resolve any issues, such as broken links, design inconsistencies, or functionality errors.
Cross-browser and cross-device testing is conducted to ensure compatibility with various browsers (e.g., Chrome, Firefox, Safari) and devices (desktops, tablets, smartphones).
Search Engine Optimization & Submission:
Search engine optimization (SEO) settings are configured. This includes optimizing meta tags, headers, and other on-page elements to improve your website’s visibility in search engine results. Design Formare Inc recommends Rank Math SEO for this purpose, but also supports Yoast SEO and All In One SEO by request.
A Google Analytics Profile, Google Search Console Profile and a HotJar free account will be set up and connected to your website for the purpose of analytics tracking, confirming that your website is able to be properly indexed and to get an idea of where your visitors are clicking on your site’s home page. We monitor for any warnings and other recommendations made by Google within the first three months of your website launch. Ongoing SEO support is also available as needed via hourly or hourly retainer.
Performance optimization techniques are applied to enhance page load speed and overall website performance. This includes optimizing images, minimizing code, and leveraging caching mechanisms. We utilize the optimization options provided by Siteground Hosting as well as the premium plugin WP Rocket for non-Siteground hosted websites.
Security measures are implemented to protect your website from potential threats. This may involve configuring firewalls, security plugins, and other security protocols. We utilize the WordFence plugin in most cases to serve this purpose. By request, we can also integrate Sucuri or Cloudflare services, however those are services require a subscription.
Domain & DNS Configuration:
Domain name settings are configured to point to the live server where your website is hosted. DNS records are updated to ensure the domain resolves correctly. In most cases, your domain will start to bring up your new website within just a few hours. Some hosts can take up to 72 hours, but that is very rare. We will let you know if this will be the case with your chosen host.
Final Review & User Feedback:
We initially review the live website to ensure that it meets your expectations and requirements. Once the soft launch is completed, we will invite you and anyone else that you trust to review the website and provide feedback. Any remaining issues or adjustments are addressed right away.
Final Approval & Launch Announcement:
Once you have approved the website, you may choose to announce the launch officially through various channels, such as social media, email newsletters, or press releases, to attract visitors to your new site. Promotion of your new website is key.
Security Monitoring & Maintenance:
After launch, ongoing monitoring and maintenance are essential to address any unforeseen issues, implement updates, and keep the website secure and up-to-date. We guarantee our website builds for the first three months post launch and website insurance coverage is included during that time.
Consider marketing strategies to help promote your new website, such as online advertising, content marketing, or social media campaigns, to drive traffic and engage your audience. Design Formare can work with you to design a marketing plan that fits your budget and helps you reach your goals.
Can you help with an existing WordPress website?
Absolutely! We have adopted many WordPress websites over the years and for various reasons. Either the original support person is no longer in the picture, they are unable to respond timely enough or no longer respond at all.
If you already have a WordPress website that you’re passionate about but it requires or would benefit from some enhancements, we’re here to assist with those too. In certain instances, the currently installed theme or page builder may have untapped potential that you might not be aware of! We can also explore the option of adding a page builder if your site does not already utilize one. The page builders that we specialize in and recommend most are Divi Builder and Elementor Pro.
Do you offer ongoing website maintenance services?
Yes, we do! Website maintenance is crucial to ensure your website remains functional, secure, and up to date. Many of these services are included in our monthly Website Insurance Coverage plan.
Here are some common forms of website maintenance:
- Updates to existing page content
- Adding brand new pages and posts to keep your website fresh and engaging.
- Adding / Removing product listings if you have an eCommerce website.
- Adding to an e-Course or creating new e-Courses
- Posting new blog posts, news articles, and event details
We offer our Website Insurance Coverage plan to help keep WordPress, your website theme and any installed plugins updated and secure. This coverage is optional but recommended.
For our clients who have not elected to purchase the insurance coverage, we also ensure that whenever you request that we perform an update on your website that any security updates are applied.
Every site that we launch is optimized before they go live and monitored for the first three months post launch. After three months or if we’ve adopted your website, you may request that we perform regular performance checks. Over time, your website may become sluggish as more and more content is added. If you have staff working on your website who are not properly optimizing images or adding in extra, unnecessary code, plugins that are not being used, etc these cause performance issues over time. Your site’s database can also become cluttered and can benefit from routine optimization.are all things that
Our performance and optimization checkup includes:
- Performing a speed test
- Identifying and addressing any issues listed in the speed test results, such as resizing and compressing images, utilizing browser caching, and minimizing code.
- Checking for broken links and 404 errors
- Setting up 301 redirects whenever necessary
We ensure that your website is responsive and displays correctly on various devices, including smartphones and tablets, upon launch. Over time, however, inexperienced staff members can sometimes create new pages or other content that may not be properly responsive. We can check for and fix any pages or other content that fails a mobile responsiveness test.
Accessibility & Compliance:
Every website that we build is built with accessibility in mind. By request, we can also offer options (via a plugin) that allow for your visitors to change various aspects of your site to make it even more accessible, such as raising or lowering the size of text, removing all color, changing the contrast, and underlining all links. This option adds a little tab on the left or right side of your website that visitors can click to control those aspects easily.
- Ensure that your website complies with relevant laws and regulations, such as GDPR for data protection or ADA for accessibility.
We offer basic SEO with all websites that we launch. In-Depth SEO services are also available via hourly or hourly retainer package.
- Routine or as-requested SEO Audits with video walkthrough and emailed reports.
- Optimization your website for search engines by updating meta tags, headings, keywords, and image ALT and title tags.
- Improve your website’s search engine ranking through keyword and keyphrase research and content recommendations. Design Formare Inc utilizes SemRush and Ubersuggest SEO tools.
User Experience (UX) Improvements:
- Website usability audit – generally recommended for websites that we did not personally build for you OR if a website we built for you has been maintained by another firm or staff member.
- Gather feedback from users and make necessary improvements to enhance the overall user experience.
- Test and improve website navigation, forms, and usability.
Monitoring and Analytics:
- Set up website monitoring tools to track website performance, uptime, and user behavior. Design Formare Inc utilizes Google GA4 Analytics and Google Search Console
- Add HotJar to determine where visitors are clicking on a home page
- If you run an e-commerce website, assist with updating product listings, prices, and inventory.
- Ensure secure payment processing and address any checkout issues promptly.
- Optimize and clean up your website’s database to improve performance and reduce bloat.
- Backup and secure sensitive data.