A graduate of the University of Pennsylvania and Columbia University’s Graduate School of Journalism, Allison has been a copywriter for 20+ years, writing tens of thousands of pages’, screens’ and scripts’ worth of marketing copy for corporations and organizations all over the world. As an author, Allison has written four books and is at work on her fifth, her first novel. Her most recent book, AFTERMATH: A Granddaughter’s Story of Legacy, Healing & Hope, chronicled Allison’s experience growing up as the granddaughter of Holocaust survivors in a family that struggled to heal for three generations.
- Logo / Branding
- Custom WordPress Website
Create a fun logo and branding colors that represent Allison’s style and personality.
A script font was requested and I provided an initial set of 18 concepts. Allison chose one from that round and we made some minor adjustments, ultimately going with all lower-case and accenting the dot of the “i” in her name with one of her brand colors.
Build a custom WordPress website that showcases Allison’s work as a writer. The website focuses on where her work has been featured in the media, the books she has written, and the reviews her work has received. Her site also features a blog which highlights her mentions in the media.
I personally maintain this website.
Working with Amy and Design Formare is and has been, and I do not say this lightly, an absolute pleasure. As a longtime copywriting agency owner, I have worked with my fair share of virtual team members, and like most of us who have worked this way for any amount of time, I have been disappointed more than once. After kissing many frogs, so to speak, I was fortunate to have been referred to Amy by a mutual connection. There has never once been an exchange with Amy in which I did not think to myself, “Wow, what a breath of fresh air this is.” She is professional, flexible, resourceful, smart as a whip, funny and always radiating positive energy. I cannot say enough good things about working with Amy, and it’s not at all surprising her business is 100% referral-based. She is the real deal, and you’d be lucky to have her as part of your business team.