Along Their Way LLC
Along Their Way LLC is dedicated to helping parents navigate their way down, around, and through the circuitous path associated with a teen or young adult in crisis and treatment. Jamie Blume, founder of Along Their Way LLC, brings many years of experience as a trained parent mentor and holistic wellness coach, as well as being the mom of a struggling teen.
Project Scope
- Establish Branding (logo, typography, color palette and company messaging)
- Custom WordPress Website
- Social Media & Networking
- Marketing & Promotional Print Materials
The Process
As a brand new start-up, Along Their Way LLC required branding and an online presence to be established. The first step in this process was to create a logo that reflected my client’s vision. The client expressed interest in having a hummingbird incorporated as her company symbol. I was thrilled about this because the hummingbird holds great importance in my life as well. The logo went through many iterations during the design process and we ultimately landed on what you see here.
Once the logo was completed I focused on developing a custom WordPress website for the business. The website’s main purpose is to let parents of struggling teens know that they are not alone, that there is help and means of restoration via the Along Their Way website.
In addition to the website I assisted my client with getting established on Facebook, Instagram and other networks. A big part of Along Their Way’s services are restorative retreats that help parents and caregivers restore their health and wellness and be among a group of people who understand them fully. For this retreat I have also created associated marketing materials such as stand-up and retractable banners, brochure and wooden token coins (as drink tickets).
Future projects (during 2019) will include creating additional marketing materials and ongoing website needs.
I personally maintain the Along Their Way website myself.
