Auto Trim Design Seattle

Auto Trim Design of King County, Inc. was originally established in 1975 as part of the Trim Line network. In early 1990 Trim Line changed it’s name to Auto Trim Design.  In early 2003, Auto Trim Design of King County, Inc. merged with another Auto Trim franchise, Auto Trim Design of Seattle and Everett, Inc. established in 1978. 

Before

Project Scope

• Logo rebranding

The Process

Auto Trim Design had an outdated logo that was also very difficult to read.  My goal was to create something modern, slick and clean.  A symbol that best represents the services they offer as well as be easily identifiable.   This was one of those great logo projects where the need to concept several different ideas was unnecessary.  From the get-go I had the vision of using the main focus of the business “cars” and incorporating that into the typography.  So the T in Trim became the base for the sleek sports car symbol to rest on.

There was a bit more process involved beyond that point in nailing down the perfect red, but ultimately that choice was superb.  I liken it to the Ford Mustang “Redfire” paint color.