Workers Comp Renegade
Workers Comp RENEGADE are a team of experienced Workers Comp experts led by industry veteran Mike McDonough. Together they are shattering misconceptions and blazing a new path for business owners. They’ve built a proprietary knowledge-base of strategies, systems, and methodologies that support business owners to turn their Workers Comp from a pain in the ass to a profit center.
Mike has over 30 years of experience in the “boring” world of insurance and Workers Comp but he couldn’t take it anymore when one business owner after another expressed frustration at the way Workers Comp was run. Mike turned the industry on its head and works daily to shatter misconceptions about Workers Comp… while helping business owners create stronger businesses.
- Establish Branding (logo, typography, color palette and company messaging)
Putting an image to the word Renegade I found difficult. I had one main idea right away and that was to do a “fist of power”. It’s the symbol used often to denote fighting against or rising up against things that are wrong. Standing up for what’s right, rebelling against what is wrong. Workers Comp is a necessary evil for businesses, so we wanted to create a brand that reflects the shattering of misconceptions and help businesses to feel empowered (as well as grow) when dealing with workers comp issues.
Customer’s preference was for a color palette of green, silver and black. In terms of font choice I went with a rugged style for the word Renegade to further push the idea of fighting for something. Battle worn but strong and solid. I kept “Workers Comp” simple and general.
There are no accident or coincidences. I went to a workers comp seminar today in San Diego with my claims manager. When we were walking around visiting with vendors, the main sponsor for today had a Black Knight Theme. I showed them my new logo which they absolutely loved. Then they gave me the shield and two swords in the photo. You can’t make this stuff up! The logo and name people are already gravitating to and are so positive. They get what I am about and they love what I’m doing in workers comp. I am beginning to receive referrals from many different angles because they know and see the need for my services.